Transforming complex datasets into actionable insights for business growth.


I leveraged SQL and Tableau to analyze non-Bellabeat smart device usage data, uncovering insights to enhance Bellabeat's product strategy and improve user experience for women's health technology.

Using Excel, I developed a comprehensive sales analysis, focusing on identifying the most profitable locations and peak shopping times. The analysis included average ratings by location, key demographic insights, and strategic recommendations for expanding the beauty product line at Australia Supermarkets.

Using SQL and Tableau, I analyzed the company's first-party donor data to uncover patterns in donation behavior, develop predictive models for potential donation increases, and generate targeted recommendations for personalized donor outreach strategies.